SupaDesign — AI Visibility Audit
Are your buyers finding you in AI answers?
When buyers ask ChatGPT, Perplexity or Google AI to compare suppliers, does your business make the shortlist? Get a clear view of the answers we observe—and the improvements worth prioritising.
A practical assessment. Clear priorities. No guaranteed recommendations.
01 — The comparison has changed
The shortlist can start before the website visit.
Buyers may be comparing suppliers before they reach your website.
AI answers can become another research touchpoint. The audit looks at questions relevant to how your buyers choose.
Your expertise needs to be clear wherever they research.
Clear information and credible sources can help discovery. Recommendations still vary by question, model and context.
Website traffic alone does not show the whole comparison.
Analytics can record some referral visits, but it does not capture mentions that never turn into a click.
02 — A baseline. Then a clear priority.
Know what is showing up. Know what is worth changing.
We agree the buyer, services and market first. The proposed scope below is confirmed with you before any commitment.
Test the buying questions
25 buyer questions in total, tested across ChatGPT, Perplexity and a clearly named Google experience. Real buying intent—not questions selected to manufacture a favourable result.
Document the evidence
Dated observations of whether your business appears, named alternatives and cited sources where available. An executive summary backed by question-by-question evidence.
Prioritise the useful changes
A practical order of work across existing pages, technical structure, commercial content and credible external information. Implementation is quoted separately.
This is a sampled baseline, not a complete or stable measure of market visibility. Testing setup, delivery timing and any review discussion are agreed before payment.
03 — Inside the report
Evidence you can act on.
Illustrative example—not a client result or a live AI test. “Mentioned” refers to the fictional business being assessed.
| Buyer question | ChatGPT | Perplexity | Gemini | Observation date |
|---|---|---|---|---|
| Which suppliers support multi-location service businesses? | Not mentioned | Mentioned | Not mentioned | Not a live test |
| Who builds B2B websites with a complex service offering? | Not mentioned | Not mentioned | Mentioned | Not a live test |
| Which partners help commercial teams improve their digital presence? | Mentioned | Not mentioned | Not mentioned | Not a live test |
| Who can connect a customer portal with existing business tools? | Not mentioned | Mentioned | Not tested | Not a live test |
Example priorities
- Make the service, target buyer and evidence of delivery clearer on the relevant page.
- Check technical accessibility and appropriate structured data.
- Review the accuracy and consistency of credible external business information.
04 — Start with the assessment
An audit first. The right work next.
Enquire to agree the scope, price, VAT treatment and delivery timing. Payment and cancellation terms are confirmed before you commit. No payment is taken on this page.
After the audit, choose whether to implement the priorities yourself or ask SupaDesign to quote the work. No automatic retainer. No subscription required.
05 — Built for considered buying decisions
For businesses that need to make the shortlist.
For established B2B businesses whose buyers research and compare suppliers online. Not for guaranteed recommendations, fake reviews or undisclosed promotion.
Real delivery. Clearly attributed.
The work below demonstrates design, website and product delivery. It is not evidence of AI-visibility results.
Client work · through 281SPORT
WAKO.sport
A multilingual website and publishing platform for an international sporting federation. Sports work delivered through 281SPORT, the separate specialist sports practice.
View the live project
Founder-built venture · not client work
Remote1stJobs
A live jobs platform with structured listings and automated updates, built and operated by SupaDesign.
View the live project06 — Clear answers
Before you enquire.
The next step
See where your business stands in AI answers.
Opens an email draft. No payment is taken.
Prefer to email directly? darren@getsupadesign.com